Cleveland’s growing role as a hub in the new content marketing world

Autoplay:John Kosich looks at Cleveland's growing role in the world of content marketingCONNECTING...XMiami Heat's plane slides on Milwaukee airport runway Cleveland's growing role in the world of content marketing. "The rust belt, who wants to live in a rust belt," he asked. "We're not a rust belt we're an idea and a knowledge belt now." An example of that can be found on the fifth floor of Terminal Tower in the new offices of BrightEdge, a Silicon Valley-based content marketing software company that held the grand opening for it's new Cleveland office Wednesday. BrightEdge Co-Founder Lemuel Park said they were drawn to Cleveland because of its growing role as a hub for the rapidly growing content marketing industry and the pool of talent that Northeast Ohio provides. Cleveland established itself as a major player in content marketing years ago and is home to the industry's annual leading convention Content Marketing World started by the Content Marketing Institute's Joe Pulizzi. "When we started Content Marketing World we were hoping for can we get a hundred people to come to Cleveland," Pulizzi said. "So these brands are starting to publish just like media companies are, so they're creating blogs and articles and magazines and doing their own events." If you look at business to business publishing in the Northeast Ohio area we're probably third to New York and Chicago," he said. "I think that a lot of people forget that Cleveland has a rich history of publishing and whereas the publishing industry, that business model has changed quite a bit we're seeing that adapt into this new content marketing industry where brands are starting to publish more and more," Pulizzi said.