Tag: Account-based marketing
Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative
But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
Social Media Strategy for ABM: The Basics
Now it’s time to apply some ABM-specific strategies to your social media marketing.
Social Media Strategies and Tips for ABM 1.
Have a Sound Content S ...
Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI
What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...
Can Account-Based Marketing and Content Marketing Get Along?
Each blog post you write, each e-book you create will provide some increment of leads.
However, the central point of ABM is to create greater clarity ...
Account-Based Marketing and Inside Sales Are a Match Made in Heaven
Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales.
As internet communications hav ...
The Power of Sales and Marketing Alignment in Account-Based Marketing
With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts.
Sales and marketing resources are concentr ...
18 Marketing Trends to Watch in 2018
With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR).
They'll consume content, o ...
What is Account-Based Marketing? An Inside Look at How to Get High-Ticket Clients
Instead of sending email blasts and then segmenting those users based on their actions, you segment before sending the emails.
It allows you to truly ...
Account-Based Marketing: Getting the Most Out of Social Media
Account-Based Marketing: Getting the Most Out of Social Media.
You have to approach social media outreach carefully because, contrary to some beliefs, ...
Effective ABM Needs Effective Planning
Based on a survey by Zoominfo, ABM is very effective when it comes to increasing revenue and predictability, as 96% of the marketers surveyed attribut ...