Employers, you want to find a social media marketing professional who can help you reach your marketing goals for real business results. Your social media marketing professional(s) need to reliably be there when users engage with your brand. 3) Upbeat When your business is on social media, it’s important that your activity gives your audience a sense of humanity and positivity. Your social media marketing professional should know how to publish updates that express this. To determine whether a candidate has this upbeat attitude, look at how they communicate online: What tone do they use in their updates? Your social media staff will share a tone or voice that can make or break your marketing ROI. 6) Effective communicator Social media marketing requires strong writing capabilities. There are so many writing training tools out there to improve one’s skills, so there’s no reason why a candidate shouldn’t know how to communicate on social. A social media marketing professional needs to know how to manage his or her time. If a candidate on your list doesn’t show a clear ability to stay organized, they might not be a good fit as your social media marketer.
Employers, you want to find a social media marketing professional who can help you reach your marketing goals for real business results. Candidates, you want to land a social media marketing position where you can get the job done. How can both of you find what you’re looking for?
This article is a subtopic of an existing article on marketing skills. It narrows down the topic to social media marketing professionals with the aim of helping employers and candidates find exactly what they need. Use these 10 skills to pinpoint what you’re looking for, and you’ll see the search process become easier to manage.
1) Reliable
Social media activity is always moving at rapid speeds, but your audience still expects you to respond in a timely fashion. Your social media marketing professional(s) need to reliably be there when users engage with your brand. Responding to your prospects quickly and effectively can dramatically improve your chances at achieving a sale. In regards to your existing customers, a quick response to concerns or even praise can help you build brand loyalty.
Your social media marketing staff need to know how to respond to people in a way that’s fast yet still effective. This allows for matters to be resolved quickly, which improves your brand image and even your sales.
As a side note, social media marketers should always know the best ways to handle the speed required for reliability. One of the best tools for keeping your brand on time and reliable is Respond by Buffer, which social media support teams use around the world to track mentions and respond to other users in real-time.
2) Ready for Change
Social media is advancing at amazing speeds. New platforms and updated features are introduced regularly. A social media marketing professional needs to have the ability to adapt to these changes without hesitation. They need to be willing and eager to try new social media elements as they fit with your business goals.
A marketer who sticks to the same platforms and same features without branching out to new things closely resembles a dinosaur. When you don’t adapt, you lose your edge over your competition. Your social media marketing becomes outdated and ineffective.
Your business’ social media marketing ROI is dependent upon whether your marketing staff is embracing what works or staying with what once did. As an employer, it’s imperative that you find a social media marketer who won’t stay firm with the status quo. The ideal candidate must demonstrate an eagerness to stay on top of new developments for the betterment of their employer.
3) Upbeat
When your business is on social media, it’s important that your activity gives your audience a sense of humanity and positivity. Your social media marketing professional should know how to publish updates that express this. The best way for your updates to be upbeat is for your staff to be upbeat. Being positive in nature is easier to recognize in social updates instead of trying to force it.
When social marketers are upbeat in life, they can easily be upbeat in their work. When they are positive in their work, they give your business an advantage. Your business’ social updates will benefit from expressing positivity because it’ll make your activity more human and relatable. If you remain neutral and automated in your social activity, you’ll bore your audience and push them away. A social marketer with this upbeat skill will draw people in for your business, not steer them away.
To determine whether a candidate has this upbeat attitude, look at how they communicate online:
- What tone do they use in their updates?
- How do they communicate with other users?
- Does the wording in their communications resemble a positive attitude?
If a candidate makes it to an interview with you, keep track of how he or she expresses their answers to questions from you. This will help you determine what kind of tone they’ll bring to your social presence.
4) Trend-savvy
Social media is all about being there when and where it matters. A social media marketing professional should know how to stay on top of trends and how to incorporate them into their own activity. Facebook and Twitter provide top trends on their platform for users to be in the know about what’s going on in the social…
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