These types of channels included: South Asian & Middle Eastern entertainment: More than 25% of the 100 most-watched YouTube channels hail from these regions of the world. Children’s programming and family content: Always a popular genre on YouTube, at least 15 kids’ channels saw improved standings in March. Music and musical artists: One of the most-searched types of content on YouTube ever, March’s leaderboard boasted at least eight channels in this genre with an increase in rankings. March 2019’s Top YouTube Channels March’s most popular YouTube channels are a testament to two of the trends noted above. All other channels in the top ten either maintained their positions from February’s leaderboard, dropped a couple of spots, or improved their rankings (as was the case for ABS-CBN’s +1 jump and Ch3Thailand’s +6 increase to land at #10). March’s chart saw some of the largest numbers yet across the 100 top YouTube channels for both kids’ entertainment and regional-based media companies. If you create content in either of these genres and you’re not on YouTube, you’re missing out on lots of brand growth and awareness opportunities. March’s leaderboard also saw music as one of the most-watched genres across the top YouTube channels of the month. The platform’s own YouTube Music was just behind with more than 786M views and an increase of +13 spots, while Wave Music (another Indian music label) was #14 with almost 707M views. Tubular Video Ratings You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers.
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Welcome to the newest edition of Tubular’s monthly leaderboard, featuring March’s top YouTube channels. Last month’s most-watched channels boasted more than 14.7B views, a solid increase of 1.7B over February’s top ten!
Across the top 100 channels which improved their rankings in March, there was a clear indication of three genres dominating YouTube. These types of channels included:
- South Asian & Middle Eastern entertainment: More than 25% of the 100 most-watched YouTube channels hail from these regions of the world.
- Children’s programming and family content: Always a popular genre on YouTube, at least 15 kids’ channels saw improved standings in March.
- Music and musical artists: One of the most-searched types of content on YouTube ever, March’s leaderboard boasted at least eight channels in this genre with an increase in rankings.
Curious to see who placed in these categories? Read on to find out.
March 2019’s Top YouTube Channels
March’s most popular YouTube channels are a testament to two of the trends noted above. Six of the top 10 channels were from India, Thailand, and the Philippines, while the remaining four were hailed from the children’s programming angle.
Indian media brand T-Series still maintained its #1 reign while also narrowly holding the title of most-subscribed YouTube channel in the world (just behind long-time competitor PewDiePie). Fellow Indian entertainment companies Zee TV and SAB TV both increased rankings by two spots to move up in the top ten.
All other channels in the top ten either maintained their positions from February’s leaderboard, dropped a couple of spots, or improved their rankings (as was the case for ABS-CBN’s +1 jump and Ch3Thailand’s +6 increase to land at #10).
Of course, these ten are only a glimpse at the trends occurring across the top 100 channels, which we’ll dive into now.
Regional and Kid-Friendly Content Monopolizes YouTube
If you follow the YouTube leaderboards on a regular basis, you know how frequently Asian and Middle Eastern-based channels and family programming show up in the top 100. Just last month, we pointed out the strong presence and continued growth of Indian channels on YouTube.
While some trends can come and go, it’s apparent neither of these two genres is going away anytime soon. March’s chart saw some of the largest numbers yet across the 100 top YouTube channels for both kids’ entertainment and regional-based media companies.
These are just a few…
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