Category: Video Marketing

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Winning in the Content White Space: An Interview with Barcroft Studios

Winning in the Content White Space: An Interview with Barcroft Studios

Barcroft Studios, a digital media publisher that focuses on human interest stories in documentary style, generated more than 5.6B views in 2018 across ...
Transforming the buyer’s journey with video: Is your organization ready?

Transforming the buyer’s journey with video: Is your organization ready?

The ability to track things like engagement over time rather than simple views and impressions was of major importance to Gordian and one of the main ...
Video Marketing Part II : What Videos Should I Create?

Video Marketing Part II : What Videos Should I Create?

In Part II we’re looking at ‘what’ types of content should you be sharing? Online Ads, Case Study Videos, Product & Process Videos are just some of th ...
Episode 63: Anatomy of a Personalized Video

Episode 63: Anatomy of a Personalized Video

Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % and getting c ...
Answers to Your Top Video Ad Questions

Answers to Your Top Video Ad Questions

A: You can, of course, stay with running text or display ad formats. And not all advertisers will have the budget to create video assets and run video ...
This Is Why You Should Care About Latest K-Pop Sensation Blackpink

This Is Why You Should Care About Latest K-Pop Sensation Blackpink

This past week, the quartet’s music video debut “Kill This Love” made the biggest introductory splash in YouTube history. Let’s check it out and see h ...
What Brands Can Learn from Barbie’s Social Video Success

What Brands Can Learn from Barbie’s Social Video Success

Strategy Content Strategy What Brands Can Learn from Barbie’s Social Video Success Share on Over the last few years, Barbie videos have allowed the ic ...
Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Through these integrations, sales professionals can easily record, share and track one-to-one videos without ever leaving their sales tool of choice. ...
How you can make the most of your YouTube video advertising

How you can make the most of your YouTube video advertising

Used right, video marketing is a great way to build your overall brand presence and SEO. Brand storytelling can help you connect emotionally with your ...
Celebrating Remarkable Women in Social Video

Celebrating Remarkable Women in Social Video

Facebook and Instagram’s most popular content comes from media companies and brands. Then we pulled out some insights around the top creators and vide ...
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