Category: Video Marketing
The Highest-Ranking Facebook Video Publishers from February
For many creators, brands, and media companies around the world, one of the best highlights every month is seeing who lands on the leaderboard charts. ...
MarTech Conference Brings Out the Best in Marketing Tech
In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingl ...
Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
He is currently Marketo Practice Lead at Perkuto, a marketing automation agency.
To this I say: Think through the implications of everything marketing ...
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
What to Learn from March Madness Videos That Won Social in 2018
Before looking at who’s winning the content conversation around this year’s “madness,” we’re looking back at the big winners from 2018 and what they d ...
Multi-Touch Attribution: What It Is and Why You Should Care
Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more.
They expl ...
9 Ways Brands Can Explode Their Sales With YouTube
It’s easy: you make interesting, useful and entertaining videos, upload them to YouTube and watch your brand explode.
Not only that; YouTube is also t ...
Episode 62: Movie Trailers are great marketing videos
Do movie trailers adhere to the same basic rules of other marketing videos?
On this episode the video marketing experts Joel Goobich and Brendan Carty ...
Episode 68: Beyond the Explainer Video
The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or ...
3 ways sales can be more successful with video
That’s where video is a game changer from an engagement perspective – not only will your salespeople know that a prospect has clicked play, but they c ...