For many creators, brands, and media companies around the world, one of the best highlights every month is seeing who lands on the leaderboard charts. These are some of the other key points across last month’s top video publishers on Facebook: For the third month in a row, six publishers claimed at least 1B views each in January (the most-watched publisher on Facebook hit more than 2 billion). The highest 30-day views across all 100 publishers hit 11.7M. The highest average 30-day engagement rate of the top ten publishers was 1.2x, while the highest rate of the 100 top Facebook video publishers was 3.6x. One publisher managed to jump an incredible +1961 spots to claim the biggest position change in February! MetDaan Animals, for example, jumped 327 spots and boasted the highest ER30 of the top 100 publishers at a whopping 3.6x, more than 3x the average engagement rate seen on Facebook! Sports Joins News Media in Facebook Video Takeover Over the last several leaderboards, we’ve catalogued the rise of news media publishers on Facebook, and this trend isn’t slowing down in the least. For starters, the UK’s E4 channel landed at #10 in January, but last month it increased its ranking to #7 thanks to more than 926M views. We’ve said it before and we’ll say it again: if you have the opportunity to get in on the news and sports video trends on Facebook, now is the time to do it. Tubular Video Ratings You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers.
For many creators, brands, and media companies around the world, one of the best highlights every month is seeing who lands on the leaderboard charts. Fortunately for them, February’s Facebook leaderboard is live, and with it came some new trends which we’ll dig into a bit more below. For starters, the 10 most-watched Facebook video publishers pulled in over 12B total views last month!
These are some of the other key points across last month’s top video publishers on Facebook:
- For the third month in a row, six publishers claimed at least 1B views each in January (the most-watched publisher on Facebook hit more than 2 billion).
- The best average views across 30 days from the top ten was 4.2M, and was earned by the same publisher that maintained the highest average views reign since December 2018. The highest 30-day views across all 100 publishers hit 11.7M.
- The highest average 30-day engagement rate of the top ten publishers was 1.2x, while the highest rate of the 100 top Facebook video publishers was 3.6x.
- Out of all 100 publishers, 12 increased their rankings by at least 100 positions each. One publisher managed to jump an incredible +1961 spots to claim the biggest position change in February!
February 2019’s Top Facebook Video Publishers
For the sixth month in a row, Viral TRND (a property of VideoAces winner Brave Bison) is still #1 across all Facebook publishers in the world, while its sister property Blunt Kommunity bookended the top ten last month.
5-Minute Crafts maintained its #4 position from December and January, and also continues to dominate the V30 metric, while Spanish-language entertainment and comedy channel La Guía Del Varón held its claim to the highest ER30 for the third month in a row.
BuzzFeed’s Tasty jumped up one spot to hit #5, and was just one of many food-based publishers to set themselves apart in February. For example, Chefclub had the highest V30 across last month’s top Facebook publishers at 11.7M, while First Media’s So Yummy had the third-highest V30 at 9.5M (just behind Barcroft Media’s Born Different at 10.3M).
However, the biggest trends in February stemmed from viewers’ obsessions with animals, sports, and news media. Let’s see how these performed last month!
Animal-Based Facebook Publishers Gain Significant Traction in February
If the differing communities of the internet can be brought together on one particular topic, it’s probably their love of animals. Last month’s leaderboard certainly catered to (and benefitted from) this penchant, as some of the biggest rank changes and key stats from February were headed by animal- and creature-based video publishers.
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