Mobile apps have the power to do many things, and you'll need to make choices as you decide which features to build into your app. Example: One store that sells appliance parts to homeowners includes a video for each part it sells. Example: A game app can offer assistance via video at core parts of the game. Speaking of advertising, you can use your app's promotional video on social media platforms, too. That's probably not what you were expecting after all the work, time and money you put into building your app. An explainer video that demonstrates what your app is and what users can expect will go a long way. If a consumer is faced with two similar apps, but one offers a nice, short explainer video, odds are the one with video will get the nod. Example: Linear-based apps, such as an income-tax form, could start with a video explaining the process. Determine which videos will play during a specific part of the experience and which will play only after the user selects a "Help" or "More Info" button. Related: 7 Ways to Create a Killer Marketing Video
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.
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Mobile apps have the power to do many things, and you’ll need to make choices as you decide which features to build into your app. One decision you might not have considered: video.
No matter what your app is or does, you should think hard about adding a video component. I can hear you wondering: Why would my app to help create a budget or play a game need video? Plenty of reasons! Here are just a few.
1. User interface.
Humans are visual creatures who’d rather watch a video than read. Video within the app can provide an introduction, explain how to use various features or serve as a small advertisement about your app and what it does. Such videos will increase user satisfaction and engagement during time spent in the app.
Example: One store that sells appliance parts to homeowners includes a video for each part it sells. Every video presents a step-by-step installation guide for each specific model. Buyers can follow along to fix their dishwasher, stove or clothes dryer.
2. Statistics.
The stats around mobile video are astonishing. According to Statistica, the majority of consumers around the world mostly use mobile apps to access videos on their mobile devices. You need to be part of that.
Example: A time-tracking app can provide a simple entry to video, with reminders on appropriate time logs.
3. Promotion.
A 30-second video will get users excited about your app in ways a screenshot simply can’t. (Check out this beautiful video for the SkyGuide, which lets you view the night sky.) Videos can sell the app in an advertising format, offer a brief preview of your app’s functionality or do both. These videos are displayed prominently in Google Play and iOS stores. Plus, more than 300 alternative stores exist to help you promote and sell your app. Most of them,…
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