6 Ways to Be Better at Social Media

6 Ways to Be Better at Social Media. useful if that particular issue is on your radar. With this in mind, this week’s blog is about how to be better at social media, no more specific than that! Know the nuances: Increasingly, each social network has its own characteristics. People’s mind-set changes depending on the network that they are checking in on: you probably wouldn’t share that snap on your LinkedIn network. The differences however can be more subtle than that. Spend time looking at how other organisations similar to yours treat the network and what success they are having. This can be interpreted in one of two days: we need to increase our number of posts per day to increase our share of voice; we need to focus on more quality content to rise about the noise. Which one do you want to choose? Look down your social media feed, check out the use of keywords by people who you are not connected with and get a feel for what is happening.

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A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on your mind is a bit broader – how can I be better at something? With this in mind, this week’s blog is about how to be better at social media, no more specific than that!

Know the nuances: Increasingly, each social network has its own characteristics. People’s mind-set changes depending on the network that they are checking in on: you probably wouldn’t share that snap on your LinkedIn network. The differences however can be more subtle than that. Spend time looking at how other organisations similar to yours treat the network and what success they are having.

Quality not quantity: The number of social media posts made per day is staggering (500m posts per day on Twitter alone). This can be…

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