Google shows off its VR advertising concept

Google shows off its VR advertising concept

Google shows off its VR advertising concept. Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps. Google’s not alone in working on ad experiences for VR. Outlyer Technologies launched a platform for ads last year that enables advertisers to serve interactive content in standard IAB ad formats in any mobile browser. Another LA-based startup, Immersv launched a platform to serve up ads in VR apps in within a VR staging scene like a hunting lodge or movie theater the user can “enter.” Adobe has been working on VR experiences, and Adobe Primetime already supporting several types of ad formats for VR. [This article originally appeared on MarTech Today.] Attend the largest search marketing conference on the East Coast: SMX East this October in NYC. You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more. Register now!

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Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications.

A team working in Google’s Area 120 ideas incubator has come up with a concept for a native video ad format that users can engage with in mobile VR apps.

The experimental format starts as a cube. Users can either tap it or stare at it for a few seconds to open a video player and watch an ad.

Advr demo from Google.

Developers Aayush Upadhyay and Neel Rao explain in the blog post that they are operating under the principles that VR ad formats should be easy to implement, native, customizable, useful…

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