If you’ve spent any time in a digital agency, around a digital agency, or sat in a cafe within two square miles of a digital agency you have probably overheard someone talking about the “Agile methodology.” Most likely while sipping an almond-milk cold-brew. It saves agencies from wasting hundreds of hours in skilled resources on pointless downtime. Keeping up the pace in an Agile social environment We spoke to one such agile agency about how they integrated Agorapulse into their practices in order to shape-up their social workloads so they could be managed with the same level of agility as their other practices. From a top-down view, they are a full-service digital marketing agency who undertake projects using their unique mix of the Agile and Scrum methodologies. Alex Humphries, Marketing Manager for My Social Agency, spoke to us about changes within their client base that led them to review a new social management tool. “Before starting to use Agorapulse, we actually weren’t using a social media management tool at all! “When we started taking on an increasing number of clients who wanted social media services, we knew we had to invest in a platform which would allow us to manage each account easily, in order to increase efficiency within the business and keep up with our project sprint deadlines.” Agorapulse enables “Agile” social management It was essential that a social management tool allowed the team at My Social Agency to handle everything quickly and affordably. By using the platform, not only are we able to view and manage each individual profile in one place, but we’re also able to bulk upload posts and select the profiles and channels which we want to publish on. This saves us hours during each sprint.” Built to do more with less Time saved is money saved. Alex laid it out for us in no uncertain terms: “In terms of cost, if we had a like-for-like package with another social media management tool, then we would be spending over two and a half times the amount which we pay for Agorapulse.
If you’ve spent any time in a digital agency, around a digital agency, or sat in a cafe within two square miles of a digital agency you have probably overheard someone talking about the “Agile methodology.” Most likely while sipping an almond-milk cold-brew.
While the term gets thrown around in a buzzy, jargony kind of way — usually as a feather in the cap of project managers who have been certified to spearhead Agile leadership or act as Scrum Masters — there’s a good reason this approach to digital collaboration gets mentioned so much:
It works.
It saves agencies from wasting hundreds of hours in skilled resources on pointless downtime.
For those lucky enough to never have been stuck in an elevator with an Agile convert, here’s the skinny:
- Agile is a set of flexible and adaptable methodologies that allows (mostly) digital teams and agencies to operate harmoniously and execute projects in a …well… very agile way.
- Deliverables are split up into project “sprints” every one or two weeks. Only the most important milestones are worked on at any given point.
- Milestones are broken up into bite-sized tasks for each team member to work on autonomously.
- Every morning there’s a short “Scrum” (stand-up meeting) for everyone to update each other on their progress.
Keeping up the pace in an Agile social environment
We spoke to one such agile agency about how they integrated Agorapulse into their practices in order to shape-up their social workloads so they could be managed with the same level of agility as their other practices.
UK based My Social Agency, despite the name, offers much more than just social media services. Though, increasingly, they were asked to do a lot of just that by their clients.
From a top-down view, they are a full-service digital marketing agency who undertake projects using their unique mix of the Agile and Scrum methodologies. They have a simple overall mission statement: to push the boundaries of digital to deliver exceptional financial results for their clients.
Alex Humphries, Marketing Manager for My Social…
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