The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand

When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at the time. That is branding. Why should you build your personal brand? Follow steps exactly or use certain information and create your own steps for finding success. Your life’s vision should include how you see yourself in 10, 20 and even 50 years. There are no right or wrong answers and in this chapter we’ll guide you through the steps necessary to create your personal vision. If you’re looking for a job, you’re selling yourself to a potential employer. And you’ll need to know how to build these assets so you can build your overall network. In this chapter, we’ll go over the most important online and offline assets for building your personal brand and give you step-by-step instructions for securing and building each up with a strong community. It’s important to see how your target audience associates you with your industry and how they feel about you in general.

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My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!”

Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high enough to see through the car window. But when I saw those arches it meant something to me.

My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and fries with the golden arches.

That is branding.

A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of the brand. Those arches separate their product from all other fast food restaurants and they’re a recognizable symbol even with kids.

Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.

Why should you build your personal brand?

Building a recognizable personal brand opens professional opportunities.

Creating a vision for your future and implementing that vision can lead to:

  • A better job
  • Better contacts and clients for your company
  • Industry recognition
  • And more

If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team.

If you’re looking to grow the sales for a company, you want potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction.

This guide will take your through all the steps you need to take to create a your unique personal brand. In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand.

Not Everything In This Guide Will Apply To You

This is an advanced guide to building your personal brand. There is a lot of information covering many different steps you can take to build your personal brand.

However, not everything in this guide needs to be followed to reach your goals. Not everything in the guide applies to everyone so if you notice something that doesn’t fit your vision or your goals it’s okay.

The purpose of this guide is to cover as much as possible about the process of building a personal brand. In the final chapter, we discuss why it’s important to be yourself. You can take the information here as a guide, but use the information in your own way. Follow steps exactly or use certain information and create your own steps for finding success.

Expert Roundup: Quotes From Successful & Influential Individuals

For this guide we wanted to include quotes from well-known individuals in the online world. These are…

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