What can marketers do to invite more people into a brand experience? Strategic landing pages. Here are the hacks that will help you refine and improve your marketing and truly excel at lead generation. Content marketing goes far beyond blog posts. Keep your website design clear and to the point. Revise Your CTAs Speaking of website design. 68 percent of successful marketers have found switching to lead scoring based on content and engagement to be an effective move. A simple trick is to use more personalized messaging. With the style and tone expectations of your target audience in mind, see if your emails make more of an impact with a more conversational tone. Segment your emails with your marketing software to ensure the right people are getting the right messaging depending on where they are in the sales funnel.
The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience?
There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using all of these channels and more. So why aren’t the majority of brands drowning in qualified leads?
Where should I begin? Research shows that many marketers, about 65 percent, are still struggling to figure out which content is effective. 60 percent are unable to produce engaging content. Only 23 percent of B2B marketers have moved to a customer-centric organizational structure. A lot of marketers are still missing the mark, using content to appeal to customers, rather than to provide value to customers.
If you want to get more quality leads, you need to do better quality marketing. The trick to doing that is to first step back, in order to move forward. Go back and refine your buyer personas. How can you better meet their nuanced preferences and expectations? Look at where you can improve your blog, vlog, or podcast content to better serve your audience. Forget about chasing the big influencers. It’s the micro-influencers who hold the power of authentic engagement.
No more bull running in a china shop approach. Generating mediocre content and tossing it at your audience. No more throwing dollars at Facebook ads and popular influencers and waiting for the leads to roll in. Here are the hacks that will help you refine and improve your marketing and truly excel at lead generation.
Up Your Content Game
I’m not just referring to the quality of the content you are already publishing – which you should always be on a personal quest to enhance. But rather, what type of content you are using. Content marketing goes far beyond blog posts. Consider investing more so you can deliver a premium level of content.
- Infographics
- White papers
- Event marketing
- Webinars
- Interactive tools
These all offer that something extra to your target audience, whether it is a source of industry research, a chance to upskill, network, or get ahead in their career, or simply, a useful tool that will make their life easier.
Simplify Your Website Design
Dynamic isn’t always a good thing when it comes to trying to get across a message. With website design, the more complex, the bigger disaster you may have on your hands.
Keep your website design clear and to the point. That doesn’t mean you can’t be creative. It does mean avoid excess text, confusing visuals,…
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