Forrester Finds the Future of Video May Not Be Television

Forrester Finds the Future of Video May Not Be Television

Forrester Finds the Future of Video May Not Be Television. Remember commercials? If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. But not just any video – interruptive video. So what is a business to do? Download the report, and learn how you can start creating the kind of videos your prospects won’t want to skip! In his spare time, Jon's an amateur longboarder, distiller-in-training, and is a sucker for breakfast foods. 0 comments Comments Vidyard Community Login Disqus Facebook Twitter Google 1 Recommend Recommended Discussion Recommended! Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your site Add Disqus Add Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

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Remember commercials? If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Or at least, they were…

Forrester Research has bad news for marketers. Consumers are using ad-blocking software more than ever before, and the culprit is video. But not just any video – interruptive video. The kind of pre-roll ads that take a page from television-era advertising that do nothing but disrupt the viewing experience. And when everyone is skipping video ads – or worse, blocking them entirely – nobody wins.

So what is a business to do? Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age, Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content.

Download the report, and learn how you can start creating the kind of videos your prospects won’t want to skip!

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Jon is the Content and Social Media Manager here at Vidyard, and is passionate about helping companies get the most out of their video. In his spare time, Jon’s an amateur longboarder, distiller-in-training, and is a sucker for breakfast foods.

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