Some sources claim you have 15 seconds to build trust with website visitors. Whatever the case – 10 seconds, 15 seconds, or 50 milliseconds – you don’t have much time to build trust with the people who arrive on your website. They click, they look, and they leave just as fast… Or they stay, they browse, and they buy (maybe). Add a credibility bar A credibility bar is a quick, at-a-glance way to build trust with your website visitors. Regardless of how old your business is or how much experience you have, you can create a credibility bar that builds trust and keeps visitors right where you want them – on your website. Businesses love video and so do those businesses’ customers and clients. What matters is that someone that your website visitors can relate to is vouching for your business. You’ve built a successful business and the market loves your product. Look, one of the fastest ways to build trust with website visitors immediately is to impress them. It proves that your product works and that people can count on you to do what you say you’re going to do – the very thing that ultimately decides whether people are going to trust you… or leave your website.
Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according to one source.
Some sources claim you have 15 seconds to build trust with website visitors. Others claim you have 10 seconds.
Whatever the case – 10 seconds, 15 seconds, or 50 milliseconds – you don’t have much time to build trust with the people who arrive on your website.
They click, they look, and they leave just as fast…
Or they stay, they browse, and they buy (maybe).
That millisecond decision all comes down to whether your website is set up to build trust or not. So here are three dead-simple ways to build immediate trust on your website.
1. Add a credibility bar
A credibility bar is a quick, at-a-glance way to build trust with your website visitors.
But what should you put on the credibility bar?
Well, it’s really up to you and what your business has accomplished. On the high road, you can use logos of publications your company has been featured on or market-familiar businesses you’ve worked with. If you’re a new business with fewer achievements under your belt, then you can use accreditation, review badges, or other certifications – similar to what Nexus Homebuyers does on their website for instance.
Credibility bars don’t just work on B2C or B2B websites. They work on all kinds of websites. Here’s even an example of one in action for BalingWireDirect, a blue-collar company that sells baling wire.
This is a quick-and-easy way to add credibility to any website. Regardless of how old your business is or how much experience you have, you can create a credibility bar…
COMMENTS