The Most Effective PPC Channels

The Most Effective PPC Channels. Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom. Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year. Some 83% of respondents say they feel good or very good about their PPC success this year; 11% say their efforts have been fair, 6% say poor, and 1% very poor. There is some divergence between the views of brand and agency marketers: 20% of brands say they feel very good about how they're faring in the current PPC market, whereas 29% of agencies say the same. Two-thirds (68%) of respondents say they feel better about the PPC advertising market this year vs. last year. About the research: The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom. Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

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Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.

Remarketing units rank second (65% say they have been effective), followed by mobile (56%), social (42%), shopping (31%), and display (21%).

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