Tag: Customer

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4 Tips for Driving the Customer Journey with CRM

4 Tips for Driving the Customer Journey with CRM

Maybe you work with a lot of couples who hire you as a wedding photographer. Lead scoring is the process of looking at a prospect’s profile and behavi ...
How to Upsell Customers This Holiday Season: 3 Tips

How to Upsell Customers This Holiday Season: 3 Tips

But, how do you upsell to your existing customers without upsetting them then still successfully making the sale? One of the most important tips to up ...
5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid

Apart from that pop-up, you can also quote or link to a review of your product or service in a relevant part of your blog post. I’m pretty sure there ...
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
Retain the Shopify Customers You Attract this Peak Shopping Season

Retain the Shopify Customers You Attract this Peak Shopping Season

The average conversion rate of ecommerce sites stands at just under 3 percent. Whether the customer is talking to a real person or a bot, live chat to ...
Retain the Shopify Customers You Attract this Peak Shopping Season

Retain the Shopify Customers You Attract this Peak Shopping Season

The average conversion rate of ecommerce sites stands at just under 3 percent. Whether the customer is talking to a real person or a bot, live chat to ...
Customer Intent Has Changed. Have You?

Customer Intent Has Changed. Have You?

In the past, brands were nowhere near customers when their journey transitioned from interest to intent. This behavior gave brands new opportunities t ...
What the Local Customer Service Ecosystem Looks Like in 2019

What the Local Customer Service Ecosystem Looks Like in 2019

What is local customer service in 2019? Your always-on customer service solves all of these problems with a combination of all of the following: Good ...
The AIDA Model: A Proven Framework for Converting Strangers Into Customers

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

Marketing | 3 min read In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three adv ...
5 Powerful Examples Of Social Media Customer Care

5 Powerful Examples Of Social Media Customer Care

After all, social media has been with us for a while. Research shows that brands reply to only 11% of customers. And that’s while we know that custome ...
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