Category: Content Marketing

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5 Real Examples of Advanced Content Promotion Strategies

5 Real Examples of Advanced Content Promotion Strategies

The Kissmetrics blog received nearly 85% of its traffic from organic search. Social media did drive traffic to their posts. They produced marketing gu ...
If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important

If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important

In December, New York Magazine dropped an atom bomb on digital media. And no, I don’t mean this story on Snapchat filters for dogs. The day after Chri ...
Best Ad Options for Smaller Fashion Merchants

Best Ad Options for Smaller Fashion Merchants

Influencer Marketing The four primary influencer marketing channels are YouTube, Instagram, Facebook Groups, and blogs. Smaller influencers on YouTube ...
How To Create A Memorable Experience For Your Customers

How To Create A Memorable Experience For Your Customers

Here’s how to put experiential marketing to work for you. Small businesses and nonprofits are a perfect match for this type of thing. Lots of companie ...
Our Book Club Selection for January: ‘Company of One’ by Paul Jarvis

Our Book Club Selection for January: ‘Company of One’ by Paul Jarvis

It’s time for our first book club selection of the new year! It’s informal and a lot of fun, as we share insights and our favorite quotes or passages. ...
How to Conduct a Content Audit: A #CMWorld Twitter Chat with Melissa Harrison

How to Conduct a Content Audit: A #CMWorld Twitter Chat with Melissa Harrison

When was the last time you looked at your content? That’s why it’s important for marketers to run regular content audits. As CEO, she ensures the cont ...
Grand Theft Content: Steal These 6 Ideas From Award Finalists

Grand Theft Content: Steal These 6 Ideas From Award Finalists

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of ...
How To Target The Right Influencers For Your Brand

How To Target The Right Influencers For Your Brand

What is Influencer Marketing? They can include famous social media personalities, like YouTube stars or Instagram models, or actual celebrities. The b ...
What Elephants, Rats, and Apex Predators Can Teach Us about Creating Durable Businesses

What Elephants, Rats, and Apex Predators Can Teach Us about Creating Durable Businesses

There is a tendency in nature for apex species to get larger and larger. But there is a counterbalance where nature has a tendency of making larger sp ...
How to Get More From Your Livestream After the Broadcast

How to Get More From Your Livestream After the Broadcast

Most of the tactics I’ll share with you are relevant for whichever streaming site you use. Once your live video is saved and shared, you can edit and ...
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