Category: Content Marketing

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Why You Don’t Want to Fail This Direct-Mail Test

Why You Don’t Want to Fail This Direct-Mail Test

Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In direct mail (DM), testing is the process of putting a letter or package in the m ...
4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

Now, anyone can create a digital product and make money online. So, what does a "digital product" mean? To determine what niche will sell best, look a ...
The Secret Technology That Is Taking Artificial Intelligence To New and Mysterious Places

The Secret Technology That Is Taking Artificial Intelligence To New and Mysterious Places

In fact, the way the current technology operates – using neural networks – is somewhat incongruent to the workings of the human brain. We clearly don’ ...
6 Ways to Track Revenue from Email Marketing

6 Ways to Track Revenue from Email Marketing

Tracking Revenue from Email Click-through sales. This method tracks revenue from a direct click in an email to the site and ultimate conversion. The c ...
Tips for Delivering Effective Presentations with Andrea Larick

Tips for Delivering Effective Presentations with Andrea Larick

This week’s #CMWorld Twitter chat was filled with tips that will help you in the boardroom or on a stage. #CMWorld — Andrea Larick (@A_Larick) March 1 ...
10 Things Your Content Marketing Strategy Must Include

10 Things Your Content Marketing Strategy Must Include

We’ve talked on the blog for years about the benefits of taking the time to create an in-depth, documented content marketing strategy before jumping i ...
Win That Pitch: How SEO Agencies Can Land New Business

Win That Pitch: How SEO Agencies Can Land New Business

Arm yourself with intel before you pitch The best way to win over a potential client is to walk into a pitch already aware of the challenges and oppor ...
How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. The first ...
How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. The first ...
This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America

This Chinese Distillery Is Bringing the Most Consumed Spirit on the Planet to America

How the founders of Ming River Baijiu are attempting to launch an entirely new alcohol category in the United States. Dang: I guess the whole concept ...
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