Category: Content Marketing

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The Struggle is Real for Content Management and Technology [New Research]

The Struggle is Real for Content Management and Technology [New Research]

For the third year, Content Marketing Institute conducted its 2019 Content Management and Strategy Survey, sponsored by Vennli, to get a snapshot of h ...
Infographic: How to Use Infographics for Lead Generation

Infographic: How to Use Infographics for Lead Generation

I went to a women’s college, which meant I spent every Valentine’s Day handing out homemade cupcakes and asking students to buy tickets to the annual ...
Engaging Your Audience With Visual Content: The 2019 Report

Engaging Your Audience With Visual Content: The 2019 Report

More and more, we’re all learning how to give those people what they want. That’s why we’ve partnered with Libris once again to produce a 2019 report ...
The Complete Guide to Becoming Your Best Self

The Complete Guide to Becoming Your Best Self

Think the way great minds think. Stick to your goals and work towards achieving them before the time you stated. Goals will definitely make you a bett ...
10 Tips to Transform an Elusive Goal into a Doable Project

10 Tips to Transform an Elusive Goal into a Doable Project

When you work with clients, their projects become your projects. But rather than let another year go by — where your important goals and personal proj ...
Empathy Mapping for Marketing Content: What It Is and How to Do It Well

Empathy Mapping for Marketing Content: What It Is and How to Do It Well

That's where empathy mapping comes in. What Is an Empathy Map? It teaches you how to connect with the people who will consume your content, products, ...
How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

How to Reduce Your eCommerce Bounce Rates by 30-40% Using Personalization

A bounce rate is actually a combination of several factors, though every time someone visits your store but doesn’t make a purchase, it’s fair to say ...
Snub Your Next Deadline and Read This Instead

Snub Your Next Deadline and Read This Instead

Responsible creative people drive healthy competition “I’m not creative, but I’m responsible.” Those who think they’re not creative thrive off of the ...
How to Execute an Integrated Marketing Campaign [TEMPLATE]

How to Execute an Integrated Marketing Campaign [TEMPLATE]

All stakeholders need to get on board, teams must collaborate, and there needs to be a detailed marketing plan to ensure that each element is created ...
Get a Plan: How to Make the Most of Influencer Marketing

Get a Plan: How to Make the Most of Influencer Marketing

That means you may have to do a little extra legwork to convince your content stakeholders to support a promotional technique not fully under your bra ...
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