Author: Jefri Yonata / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet For the past fe
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For the past few years, animated explainer videos have been considered a must-have type of content for startups. Not only do they explain things, like their name says, but they also appeal to an audience visually and educate them about all kinds of things in your niche.
There are literally millions of explainer videos roaming the Internet these days, popping up all over the place. This means that the competition in making explainer videos is getting tougher by the day.
So to impact your audience, simply making an explainer video isn’t enough. You have to focus on its quality.
But exactly what is the purpose of making animated explainer videos in the first place?
The answer to that question is brand building. Read on for 4 tips on building brands with animated explainer videos.
Characterize Your Brand
The purpose of an explainer video is to assign a certain character to your brand. Having a certain persona assigned to your brand will result in an improved customer experience.
Imagine this: You want to file a complaint with an internet service provider (ISP) company via email. You try emailing them and you receive a reply from CS@internetserviceprovider.com.
Wouldn’t it be much nicer to talk to a specific person, say email@example.com or firstname.lastname@example.org?
An explainer video works similarly, but instead of determining the character for one specific position within your company, you create a persona for the whole company.
It puts your brand a step ahead in building a closer, more personal relationship with customers.
Research Your Target Audience
Knowing your target audience is the fundamental factor you need for successfully building your brand with an animated explainer video.
Start by finding out the problems they face frequently and that overlap with the product you want to sell to them. Take a look at SatPhoneCity’s explainer video.
In a nutshell, SatPhoneCity is an online store…