A New Free Resource and an Empathetic Approach to Copy

On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. Pick it up for a serene look at what matters most for content creators: The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor. On Tuesday, Jerod Morris swung by to make us all feel old remind us how long Copyblogger has been publishing, and how much the online world has evolved in that time. Jerod recently led an effort to pull together a nifty new free resource — The Copyblogger Guide to the Best WordPress Tools: Hosting, Themes, Plugins, SEO, Security, and More. If you’ve got WordPress questions, we’ve got recommendations. And on Wednesday, I talked about why if you want to market effectively, you have to turn yourself into the Chief Empathy Officer for your audience. I also touch on how much “you” should go into your content — and how much should be about “them.” You can find a version of that post on the Copyblogger FM podcast this week: Becoming the ‘Chief Empathy Officer’ for Your Copy and Content. And on The Writer Files, Kelton Reid wrapped up his two-parter on some ways content writers can make a really good living. That’s this week on Copyblogger! The rest of October, we’ll put most of our focus on ethical, audience-friendly approaches to persuasive copywriting.