This is Why Facebook Is Treating Us As Fools. Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. Social proof Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center . So that is why we get excited when we see an online video with millions of views. So be careful what you focus on as the shiny new media toy’s data may be look good on the outside, but it maybe just a waste of time. Just focusing on views as the only metric of success is dangerous. Spending time on marketing that matters can be the difference between success and failure.
Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game.
It’s called social proof.
And that is why renting a crowd can be useful.
It is also one of the quickest ways to build credibility online. But we all have very limited time.
Social proof
Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center .
So that is why we get excited when we see an online video with millions of views. It grabs our attention. Success attracts more success.
But here is the thing.
Facebook technically counts a view as “When one pixel is seen by a user…
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