You can also share your survey from one social platform to another, as well as send out your survey via email to even further your reach and results. Why survey customers? What should I ask my customers? If your social media service supports it, watch for comments on the survey for questions you hadn’t considered, problems with the survey, or a trend of customers not understanding what you’re asking. Click on the three dots on the far right, and select the “Poll” option. Set a run duration for your poll, leaving enough time for customers to react. Remember to keep your questions and answers easy to understand. How to post a survey on Instagram Instagram, the image-based social media channel, requires you to start with an image or video when posting a poll. For the most accurate results, wait until the end of the duration you selected for the polls. That feedback helps you restructure your survey questions, and ask the question in a different way that gets you the answers you need.
Wondering what trends your customers are following right now? Trying to point your products or services in a new direction and want an idea of how your customers will react?
You can find out right now simply by asking, through a survey on your social media page.
You can run surveys on Facebook, Twitter, Instagram, and more. While these do return results on each specific platform, you can also aggregate all of your results in one place by using a tool like Google Forms. You can also share your survey from one social platform to another, as well as send out your survey via email to even further your reach and results.
Continue reading to learn how surveys and polling customers can help you create stronger marketing messages for your audience.
Why survey customers?
69% of adults in the United States are social media users. That means it’s easier than ever to reach and engage with your audience.
Social media is also the most minimally disruptive way for customers to take a survey, and this option helps keep the experience short and sweet. Reports show 52% of people will not spend more than three minutes on a survey, and 80% of people have abandoned a survey halfway through because it was too long.
Customer feedback is liquid gold for businesses, and it’d be a shame to waste it. Your customers have gone out of their way to connect with you on social media, and helping them in return have an impact on your business is a great way to show them how important they are.
What should I ask my customers?
First and foremost, your survey should have a purpose. Whether that is to garner customer feedback for operational improvements, collect testimonials, or ask customer preferences to guide your business direction, having a goal will help map out the specific questions you will need to ask.
Make sure your questions are unbiased – don’t ask customers leading questions or provide options that don’t give them a chance to be honest. Your followers won’t answer if you break their trust. If your social media service supports it, watch for comments on the survey for questions you hadn’t considered, problems with the survey, or a trend of customers not understanding what you’re asking.
Be aware, some business questions simply shouldn’t be left to your customers. If you need a new employee for the front of the house in your restaurant, that’s something to leave out of a survey. The same can be said about any internal issues, HR policies, or cash flow. Use good judgment when asking your customers…
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