If you’re a social media manager (“SMM”), maybe you get it, too! Research We can figure out what things might interest your audience based on knowing your ideal demographic. For instance, say your non profit works to save the redwoods, like Sempervirens does (one of my favorite organizations). Their followers would probably like to hear about parks that have redwood trees, educational events, and articles about redwood trees. They might also be interested in the animals, insects, and people who visit redwood groves as well as which climates support redwood groves. Decide Where and When to Post We figure out where you need to be on the internet–that is, which platform, and when. If you’re a brick-and-mortar store, we would probably focus on times that your local audience is online. Hah! Engage Online The biggest problem for most businesses is having the time to engage online. A social media manager can get you out of overwhelm and let you get back to the business of running your business!
What Can a Social Media Manager Do for You?
This is a question that I get all the time. If you’re a social media manager (“SMM”), maybe you get it, too! Every SMM is a little different, as far as their skills, and we refer to each other all the time if something is out of our league. That said, here are a few common things that an SMM can do for you.
Research
We can figure out what things might interest your audience based on knowing your ideal demographic. Your audience is interested in more than just your product or service. For instance, say your non profit works to save the redwoods, like Sempervirens does (one of my favorite organizations). Their followers would probably like to hear about parks that have redwood trees, educational events, and articles about redwood trees. They…
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