It’s going to be much easier to get downloads from your blog audience than from people who don’t know who you are and have never heard of you before. Just make sure you don’t give it all away in the blog. Put the download link all over your website. Well, you can also get more e-book downloads by writing guest posts. Just like with infographics, you’ll be able to get referral links for your guest posts too. Websites will be thrilled to offer guest blogs because they get to publish new content without having to do any of the work. Even after the book is written, keep up your social media marketing strategy to get more downloads. Promote your personal brand Why should anyone read your e-book? You need to start promoting your personal brand. Always promote your personal brand so people know that you’re an expert on the topic and qualified to write this book.
Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.
After all that hard work, long nights, and endless research, it would be a shame if your book went unread.
For those of you who have recently written an e-book, are in the process of writing one, or planning to write one in the near future, you’ve got to start thinking about your distribution methods.
You could be the best writer on the planet, but if you don’t know how to market yourself, nobody is going to know it.
That’s how you need to approach your e-book distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert.
So for those of you that need some guidance on getting tons of downloads for your newest e-book, you’re in luck.
I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it.
Start taking pre-orders
Don’t wait until you’re done writing the e-book to promote it. Taking pre-orders in the early stages is a great way to build hype for your e-book and brand.
If people know that they can get it in advance, it might make it seem even more appealing.
Lysa TerKeurst used this strategy to promote her e-book, Uninvited.
This approach is great because it gives people a reason to pre-order it. Anyone who pre-ordered this copy will be able to download the first five chapters right away.
They’re also promoting some limited free gifts, which were undisclosed. Both of these promotions can definitely peak the interest of potential readers.
Getting to download chapters in advance gives people a feeling of exclusivity. They have something that not everyone else has access too.
Plus, if they enjoy the first chapters they could even start promoting the book themselves.
Come up with other ways to give people an incentive to pre-order your e-book before it gets released. If you’re charging for downloads, you can offer a discounted rate for anyone who pre-orders it.
Even if people don’t order it in advance, just putting it out there acts a promotional method and creates a buzz around your e-book for when it officially releases.
Record an audio version
You’ve got to understand that not everyone prefers reading e-books. So recording an audio version can make your book more enticing to a wider audience.
According to the Pew Research Center, print books are still more popular than e-books and audio books.
E-books are more popular than audio books, but as you can see from the data, there are still people who prefer listening to audio books.
But how does releasing an audio book increase downloads for your e-book?
You’ve got to pair the two together. Say your e-book downloads comes with a free audio version as well. Pitch this any way that you want.
You could even upcharge for copies of the audio book and offer the e-book as a free download.
If you continue to release different formats of your e-book, it will appeal to a wider audience and increase the chances of you getting as many downloads as possible.
Create blog posts out of each chapter
For those of you fortunate enough to have an active blog, you need to take advantage of that channel as a marketing resource.
You’ve already got an audience that’s familiar with your voice and visits your website to read your blog. Those are the people that you need to target first.
It’s going to be much easier to get downloads from your blog audience than from people who don’t know who you are and have never heard of you before.
Rather than just blogging about your e-book once or twice, you can generate lots of blog content by writing a post about each chapter. There are so many benefits to this marketing strategy.
First of all, it gives you a way to add fresh new content to your website. This is great for SEO purposes and improving your Google ranking, which can drive traffic to your website.
But blogging is great because it gives you an excuse to promote your new content with your other marketing channels.
For the past four years, bloggers have been using social media as the primary method of driving traffic to their posts.
So each time you blog about a new chapter, you’ve also got an excuse to post on your social media accounts.
Another reason why you should employ this strategy is because these blogs are going to be super easy for you to write. You’ve already done all the heavy lifting with your e-book.
These blogs are just going to be quick summaries of the chapters, which you already know like the back of your hand. So it’s not like it’s going to take you lots of time and effort to write this content.
If you can keep your readers engaged with these blog posts, it can lead to e-book downloads. Just make sure you don’t give it all away in the blog. Otherwise, they won’t have a reason to download.
Tease your audience just enough to keep them interested, but make them download the e-book to get the full effect.
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