Author: Julie / Source: The Video Marketing Blog Every great marketing video has a few key takeaways. Focusing content around a clear them
Every great marketing video has a few key takeaways. Focusing content around a clear theme or idea illustrating why a viewer or prospective customer should choose your business is central in storytelling — and especially in capturing people’s attention in a saturated world wide web.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
Here are 4 brand storytelling tips to have in mind when creating video content for your audience.
Creating video for the sake of updating your YouTube channel or Instagram page is not a long-term strategy. In order to maximize results, treat video communication as a way to showcase your brand’s personality in a way that addresses and informs audience needs.
Consider the format of the video. How can voiceover, titles, or animations introduce the video subject and establish the narration? Will you use a voice over or a combination of voiceover and animated titles? These are the elements that will color your video canvas, giving it structure, life, and voice.
The setting, characters, and plot of your video communication all contain contextual clues…
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