Author: Julie / Source: The Video Marketing Blog Is your business creating branded video for the first time? Or is it building a current
Adding video to your social media efforts can make audiences 10 times more likely to engage and share your post. We have some essentials tips for you on producing awesome corporate video that captures the attention of your audience and converts their interest into investment.
1. Start with a brainstorm
Sometimes it will be clear what video your business should should create and how. But many times, it can be tricky to turn an idea for a product tutorial or explainer video into full concepts. Starting with a brainstorm can help those ideas thrive. Keep notes on your sessions — some of them can even serve as inspiration for videos down the line.
2. Focus on the benefits for your customer
The trick to creating a successful corporate video is creating one that resonates with customers. Listing features is informative, but it doesn’t help your audience see how your product or service is right for them. Illustrating the benefits is the effective approach. In other words, show, don’t tell.
3. Perfect the script or storyboard