Stop Video Marketing Failure With Business Video Script Nirvana!

Stop Video Marketing Failure With Business Video Script Nirvana!

To script your video or to not script your video. I would say things like, “a video done and published is a video that is played.” I use to talk about how writing scripts for your marketing videos was a waste of time. As a matter of fact, there are times when riffing makes sense. When Does a Video Script Make Sense For Sales & Marketing? Should I Write My Video Scripts or Use a Script Writer? A great script writer understands all the things that can go wrong as well as every scenario that needs to be planned for. Leveraging scripts created by a script writer also gives the “talent” aka business owner, sales rep, marketer, or other employees more time to focus on other aspects of the company that require their attention. You already know your messages, your audience, your goals and other important aspects of the conversations you are using video to get started. I love to save time. Using scripts allow us to tell a good story as well as: Stay succinct Sound smarter Be funnier Improve our timing So much more … They also (and you may fall in love with this reason) allow us to spend less money.

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Have you heard the great debate? To script your video or to not script your video. That is the question! While writing video scripts doesn’t have to be difficult, understanding if you need them can be.

Have you ever asked yourself, should I script my marketing and sales videos?

I know I have, many times.

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Some people say that you should get in front of the camera and just riff! Now, riffing a video is not really a technical term. So when you hear that, what do they mean by riffing a video?

Simply put, you get in front of the camera and just say what you think about a product, service, or topic. While this might be okay in certain scenarios, for most mortals, it is a recipe for disaster.

When Does Riffing Sales & Marketing Videos Work?

To be honest, I use to be on the side of the fence that was yelling for people to riff their videos. I would say things like, “a video done and published is a video that is played.”

I use to talk about how writing scripts for your marketing videos was a waste of time. I believed that the time writing could be time spent on recording a new video for your business.

But, I’m no longer on that side of the fence.

With that said, I am not going to badmouth riffing. As a matter of fact, there are times when riffing makes sense.

When you ask.

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Well, here are a couple times it totally makes sense to riff your video.
    1. You’re a sales rep who has said the same thing over and over again about the products and or services you sell. Look, you know this information forwards and backwards. There is no difference in talking to a human or talking to a camera when it comes to your expertise.
    2. When you are part of a group video. This could be a webinar style video or some event panel video. The idea here is you will need to think on your feet and interact to what others are saying. If you try to script your answers for this type of marketing video senario, you will come off robotic as well as unengaged with the actual conversation happening.
    3. When you’re really passionate about a topic and you just need to get it out to the world. Look, there is nothing wrong with firing up Facebook Live, Instagram Live, or even LinkedIn and creating a topical video on something you’re passionate about. In this type of scenario, your audience expects a lower quality in video as well as your possible makeshift thought process.
    4. When you’re a “pro”. Wait, what? Even pros use a great video script. I love this video by my buddy Nick Nimmin where he is completely authentic at the beginning. Listen to what this pro with over 327,607 subscribers has to say about the use of a script.

I’m sure there are other reasons you can think of for video riff sessions. If so, leave a comment or hit me up on the socials. I would love to carry on the conversation.

Before we dive into when video scripts make sense for you, I should probably make sure you know what a video script is and what it is designed for.

What IS a Business Video Script?

One thing to note, a business video script is a bit different than the script you imagine hollywood actors and actresses using. The technical definition of a script may be what you use or, you may pare it down a bit.

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So, what is a script? The folks over at scripted put it this way:

“A video script is a chronological run-down of scenes, shots, action and dialogue specifying who is saying and doing what, and when they’re saying or doing it. Each page of the script represents roughly one minute of screen time.”

If you have a couple minutes after you are done with this…

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