The Secret Sauce for Successful Social Media Video Marketing

The Secret Sauce for Successful Social Media Video Marketing

86% of businesses use video on their website and 77% use video on social media – (Source) Videos are more likely to go viral and get the brand message across to a larger number of people. Let’s learn with the help of some interesting examples: Facebook Facebook is a place for both B2B and B2C businesses to create useful and entertaining video content. Take a look at this innovative live stunt by Buzzfeed: The video got over 11 million views and 17k shares! Marketers can look at the viewers’ comments in a live video to reply and engage with them in real time. Facebook is the largest social media channel in terms of users. When aiming to create a high-flying YouTube channel, the content should be sharp and path-breaking. Instagram is a visual delight and an entertainer, which is why many more users are embracing this social media platform. With social media platforms evolving every day, it’s essential to keep a track of the latest social video specs. It’s better to keep video content short and exciting – 60 seconds is a good length. Video’s not a short-term tactic, so marketers should create lots of content before they can start getting recurring results.

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The social media feed of today is replete with video content as opposed to text and images.

More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source)

Social algorithms have evolved to prefer video content over other content formats. Social media users drool over videos. The content type is juicier, more presentable, and gives more information in less time.

86% of businesses use video on their website and 77% use video on social media – (Source)

Videos are more likely to go viral and get the brand message across to a larger number of people.

Wondering how to extract the most from this exciting trend? Let’s learn with the help of some interesting examples:

Facebook

Facebook is a place for both B2B and B2C businesses to create useful and entertaining video content. It’s a platform where people like to watch a variety of videos: standup-comedy, cultural content, how-to videos, current affairs, and DIY, etc. Facebook users are looking to have fun. They love sharing videos that explore something new and unique.

Here’s an interesting example of a recipe video from Blendtec blenders:

Marketers can choose a topic and style the suits their business and audience. Native and live videos work better. A Facebook live video has automatic notifications ensuring more viewership for such content. Take a look at this innovative live stunt by Buzzfeed:

The video got over 11 million views and 17k shares!

Marketers can look at the viewers’ comments in a live video to reply and engage with them in real time. A good idea is to assess which moments of the video received the highest user-interest and use the insights in the next videos. Facebook is the largest social media channel in terms of users. It’s a must-have channel to promote shareable videos for more visibility.

YouTube

YouTube is a hub of videos from everywhere. It’s the world’s second most popular website. The platform demands regular content. When aiming to create a high-flying YouTube channel, the content should be sharp and path-breaking.

Marketers must optimize YouTube videos for search by adding the relevant tags, titles, and meta descriptions. Another way to grab audience attention is to have an attractive thumbnail image.

A cool tactic is to push YouTube content through paid ads and get more reach. Video types that work on YouTube include:

  1. Case studies
  2. Product demos
  3. Lists
  4. How-to videos
  5. Entertaining web series

Lego, the popular toy brand has a YouTube channel dedicated to children. The channel has over 7 million subscribers. Take a look at this video from its animated cartoon series for children:

Starbucks is another brand that has been quite consistent on the platform. Take a look at this how-to video from the coffee chain:

The video got over a million views. A good way…

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