Category: Content Marketing
A Customer Data Platform Picks Up Where CRM Leaves Off
Related: This Is How You Discern the Person in All That Customer Personalization Data Marketers dream of being able to bring all of this data together ...
Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)
You’ll get emails.
Many people have a love/hate relationship with email.
But like the blog comment policy you can create for your community, you can a ...
Title: CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe
Grounded in People Powered Data — insights on the people that matter most powered by the latest survey technology such as machine learning — we have b ...
Discover the Real Value of the E Word (and How to Embrace It)
At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session.
What is engagement?
How-to videos occu ...
How to Win Some Local Customers Back from Amazon this Holiday Season
Let’s talk about this now, while your local business, large or small, still has time to make plans for the holidays.
I asked each business if I came i ...
What Does Science Tell Us About The Key Secret To Happiness
“How can I be happier?” The disease of more In our crazy busy digital world and modern society we are often told that more is better.
Keeping things s ...
When the orange event turns green
We’re also using a local printer to save on fuel costs to ship them!
Name Badges– In previous years, we’ve had plastic sleeves that hold the badges.
T ...
How Content Marketing Became Brand’s Trusted, Unified Source
In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – help ...
What Do Dolphins Eat? Lessons from How Kids Search
Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of se ...
Google’s August 1st Core Update: Week 1
Temperatures by Vertical There's been speculation that this algo update targeted so called YMYL queries (Your Money or Your Life) and disproportionate ...