Category: Content Marketing

To keep competitors at bay, or to surpass the competition, organizations sometimes forgo the fundamentals of a great content marketing program, and in ...

7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation

But just occasionally, we’ll find ourselves taking part in a really, really good conversation. Lesson #1: Don’t assume the other person sees the world ...

#CMWorld Level 8: De-Plane, Debrief, and Deploy

moments into tangible action items. But fear not. Step 1: Pause and reflect Time frame: During your commute back home After a week of non-stop activit ...

Balancing Creativity and SEO in Content Writing

Unique, high-quality content blended with creativity supports SEO efforts. Search for important keywords. The first step to creating useful content is ...

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a "perfect" image. Opinions expressed by Entrepreneur con ...

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

But here are some lessons learned over the past two years that might be useful for other B2B content marketers. This meant drawing a sharp “church/sta ...

These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility

Unfortunately, many brands falter in their credibility-boosting efforts as the result of relatively minor mistakes. But, rather than showcase their be ...

5 Examples of Neuromarketing That Marketers Can Use to Sell Their Products

For its efficacy in marketing and branding, neuromarketing has become an integral part of the market research process. Application of Neuromarketing: ...

Amazon to Test New Ground for Its Sponsored Products Ads: the Rest of the Internet

“This brings the ad unit off Amazon and retargets users when they’re on other sites,” says one of the agency executives. People who click on the ads w ...

The Practical Steps that Help More Marketers Use Data