Category: Content Marketing
Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
But one of the less-discussed benefits of storytelling might be among the most important in today’s context: it builds trust with your customers and p ...
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.
What is modeling?
Social me ...
How Much Data Is Missing from Analytics? And Other Analytics Black Holes
In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be.
Side note: Our test setup (multipl ...
Tougher Data Privacy Rules Are a Scammer’s Nightmare but Ethical Marketers Can Stay Calm
If your business model includes secretly spamming people ceaselessly with retargeting ads, start worrying.
Otherwise, you'll be happy to know you can ...
Actor Brings Community Model to Content Creation
Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe.
At Content Marketing World 2017, Gordon-Levitt talked about ...
How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday
In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses m ...
Stop Manipulating Your Customers With Live Product Launches
I asked this question for a long time, and having used both several times, I now have my answer: I hate live product launches!
Why you should Illumina ...
Why Your Small Business Should Have a Content Marketing Strategy
The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits ...
6 Questions to Ask Before Naming Your Cannabis Company
Because the legal cannabis industry is relatively new and booming and because there are so many niche markets within the industry, there are a ton of ...
6 Ways To Manage Multiple Websites On The Same Platform
Duda Site Management and Design Platform What if you’re more focused on the online marketing and branding aspects of your business, such as having a g ...