Category: Content Marketing
30 Pro Reporting and Interviewing Tips for Content Marketers
I did it and discovered that six-year-old article about interviewing tips is one of my most successful posts.
You do, and their on-camera performance ...
How to Maximize Social Media Marketing as a B2B Company
Still, even if B2B marketers "do" social media, they often just stick to the platform of business, LinkedIn.
All this will help you build up a detail ...
How to Get Over Your Fear When You Need to Switch Gears
Simon Huck knew he loved all things pop culture from the time he was 10 years old. He moved to New York City from Canada and began his career working ...
4 Easy Steps to Marketing Your Local Business Online
You don't need a massive budget or a major brand name to effectively market your company online. In this video, Entrepreneur Network partner Neil Pat ...
15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)
Well, we do — and this week we’re sharing insights from that community.
(As soon as he’d spoken it, I asked him if he could write a post about it.)
I ...
The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
In fact, 93% of B2B buyers want bundled, bingeable content (Content Preferences Survey, 2017) , but only 42% say it’s easy to find the next piece of ...
New Findings Show Google Organic Clicks Shifting to Paid
Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.
For the ...
How to Stay Relevant as a Writer in the Visual Age
The larger shift that is happening is away from reading and more toward visual storytelling, which includes images.
One of the most popular image typ ...
Setting Content Free: How Health Catalyst Gets Results With Ungated Content
Editor’s note: Paul Horstmeier is a finalist for 2017 Content Marketer of the Year.
And, traditionally, you get more subscribers by putting enticing ...
Top Tips to Create Facebook Videos to Market Your Business (Infographic)
Facebook videos can be a great, cost-effective way to do that.
After two minutes, viewers' engagement significantly drops. If you're not sure how to ...