Tag: Craft

10 Advanced Edits that Craft Better Paragraphs

10 Advanced Edits that Craft Better Paragraphs

Now it’s time to make them better with these 10 advanced edits. As I wrote in Be a Bad Writer to Be a Great Writer: “Prolific writers know that ‘decen ...
The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods ...
How to Craft a Brand Positioning Strategy in Four Steps

How to Craft a Brand Positioning Strategy in Four Steps

Here, I'll discuss what brand positioning means, why it's important, and how to come up with an effective positioning strategy. A brand positioning st ...
Branding Your Business and Crafting Your Story in the Cannabis Industry

Branding Your Business and Crafting Your Story in the Cannabis Industry

“Most customers in the cannabis industry won’t have a deep knowledge of the qualitative difference between brands. So the way to differentiate yoursel ...
How to Craft Question Headlines that Don’t Flop

How to Craft Question Headlines that Don’t Flop

I sometimes like using questions in headlines, but there’s one type of question in a headline that’s guaranteed to be ignored. They won’t read any fur ...
How to Use Documentary Filmmaking Techniques to Craft Memorable Content

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

So, let’s talk about producing content that your audience not only wants to consume but will seek, content that’s deeply and personally relatable, con ...
How to Craft No-Brainer Marketing Offers [Free Poster]

How to Craft No-Brainer Marketing Offers [Free Poster]

Some time ago, I sent Sonia Simone a desperate question on a Q&A call: “Why did my marketing campaign fail? I have a great product and an engaged audi ...
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