Tag: Era
Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology.
After all, our past experiences have formed who we are p ...
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
From Pokémon to Go.
Success came from the marriage of augmented reality technology -- making the game more accessible, engaging and rewarding -- to a ...
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