Tag: Lisa Murton Beets

Latest Research in Content Marketing; A #CMWorld Twitter Chat with Lisa Murton Beets

Latest Research in Content Marketing; A #CMWorld Twitter Chat with Lisa Murton Beets

It’s that time of year. We all seem to be planning for 2019. And that usually means taking a look at our content marketing strategies, making adjustme ...
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of ...
5 Research-Based Actions to Improve Your Content Marketing

5 Research-Based Actions to Improve Your Content Marketing

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to ...
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