Tag: Metrics Inc

6 Email Metrics You Have to Track

6 Email Metrics You Have to Track

On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less. Opt-out rate Every time you send an email to y ...
Stop Measuring These Vanity Metrics in Your Marketing Campaign

Stop Measuring These Vanity Metrics in Your Marketing Campaign

Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don' ...
2 / 2 POSTS