Tag: nostalgia

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. After all, our past experiences have formed who we are p ...
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