Tag: The Pokémon Company

Upcoming Pokémon Game on Nintendo Switch Hopes to Capture Huge Mobile Fan Base of ‘Pokémon Go’

Upcoming Pokémon Game on Nintendo Switch Hopes to Capture Huge Mobile Fan Base of ‘Pokémon Go’

Pokémon Go released on mobile platforms on July 6, 2016. Soon, Nintendo, the publisher of Pokémon games on its consoles (the IP is owned and managed b ...
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

From Pokémon to Go. Success came from the marriage of augmented reality technology -- making the game more accessible, engaging and rewarding -- to a ...
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