10 digital marketing tips for small business owners. Chase assembled a panel of digital marketing experts—from Facebook, Twitter, LinkedIn and Yelp—to help you plan your 2017 social campaigns. Here are some of their suggestions: Go mobile: We consume virtually all information on-the-go, so your marketing platform should be "mobile-centric" instead of just "mobile-friendly." Create compelling content: Our attention spans continue to drop—now just eight seconds, on average, according to a Microsoft study. "Put your products, services, business and employees in your content," says Christian Eberhardt, sales manager at Twitter. Build a profile: Spending a few minutes on your LinkedIn and other social media profiles—and amplifying that visibility with well-placed, paid social media posts—will raise your digital profile and attract new customers better than traditional networking would. Earn the respect of your customers, prospects and influencers through permission marketing—a selling approach that requires explicit agreement to receive emails, newsletters or texts. Try "buy" buttons: Consumers can make purchases in one click, without even leaving Facebook, YouTube and other social media sites. In fact, email continues to be one of the most useful, cost-effective marketing tools: 78% of consumers aged 35–44 rank it as the communication platform they most prefer, according to MarketingSherpa. With Chase Ink Business Preferred, earn 3X points on advertising purchases made with search engines and social media sites and in other select categories.
Manage Your Business
The proliferation of digital marketing and social media resources has made it easier than ever to pitch to Main Street–without Madison Avenue budgets.
Mickey Mantas, global agency and partner education consultant at LinkedIn, says these options let you be selective in how you spend digitally, and only “build a presence on the platforms that best represent you and your company.” Don’ t think of it as a one-time campaign; it’ll evolve and grow as your business does.
Chase assembled a panel of digital marketing experts—from Facebook, Twitter, LinkedIn and Yelp—to help you plan your 2017 social campaigns. Here are some of their suggestions:
- Go mobile: We consume virtually all information on-the-go, so your marketing platform should be “mobile-centric” instead of just “mobile-friendly.” Messaging that isn’t designed for mobile access and search will be less valuable in 2017.
- Create compelling content: Our attention spans continue to drop—now just eight seconds, on average, according to a Microsoft study. Grab readers’ attention with information tailored to their needs and they’ll come back for more. “Put your products, services, business and employees in your content,” says Christian Eberhardt, sales…
COMMENTS