Uplead The verdict is in, and email marketing is not going anywhere any time soon. Uplead is a lead-generation platform that aims to connect B2B marketing and sales teams with over 30 million decision-makers at businesses worldwide. DirectIQ The value of a well-thought-out email marketing campaign cannot be overstated. According to Wordstream, email marketing is one of the most powerful digital tools for businesses, with email users predicted to grow by 254.7 million by 2020 and a $44 return for every $1 spent on email marketing. Studies show that curated, segmented marketing campaigns enjoy a 14.31 percent higher open rate than non-segmented email campaigns, according to Mailchimp. This allows advertisers to tap into the trust and authority that podcast hosts have built with their audiences. Facebook There is no arguing with Facebook's reach. But it's not just Facebook's reach that makes it appealing to outbound marketers. Jelli With the exception of print advertising, advertising on the radio is about as traditional as outbound marketing gets. Whether it's targeting the ears of your potential customers through podcasts and radio, curating your email marketing campaign, displaying ads that are laser-focused on your demographic or utilizing valuable data to reach the right B2B customer, there is an outbound marketing tool that's right for growing your business.
Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works.
Opinions expressed by Entrepreneur contributors are their own.
In today’s online business world, it’s much more commonplace to hear experts extol the benefits of inbound rather than outbound marketing. While inbound marketing focuses primarily on the creation and promotion of quality content to drive customer traffic, outbound marketing is often associated with more traditional — some would even say dated — marketing tactics such as direct mail and cold-calling.
In fact, traditional or not, the benefits of outbound marketing are numerous. So check out these six innovative ways to tap into its power and put outbound marketing to work for your business.
1. Uplead
The verdict is in, and email marketing is not going anywhere any time soon. Uplead is a lead-generation platform that aims to connect B2B marketing and sales teams with over 30 million decision-makers at businesses worldwide. Users can search Uplead’s database using variables such as industry, company size, technologies used and more.
What makes Uplead more useful than similar lead generation tools is its real-time data verification. Each email address you select in the Uplead database is verified before you send an email. This saves marketers valuable time and effort. No more frustrating email bounces from invalid accounts.
2. DirectIQ
The value of a well-thought-out email marketing campaign cannot be overstated. According to Wordstream, email marketing is one of the most powerful digital tools for businesses, with email users predicted to grow by 254.7 million by 2020 and a $44 return for every $1 spent on email marketing.
Of course, billions of emails are sent every day, which might make it seem that all marketers do is haphazardly draft up emails, send them blindly and sit back as the revenue starts pouring in. This isn’t the case.
Studies show that curated, segmented marketing campaigns enjoy a 14.31 percent higher open rate than non-segmented email campaigns, according to Mailchimp. In this context, DirectIQ is one of the best tools to create email marketing automation campaigns. These strategies are key to keeping up with the competition; in fact, EmailMonday reports that 49 percent of marketers surveyed said they use some form of email automation.
DirectIQ allows marketers to upload a list of contacts, create a segmented campaign and report key metrics like recipients contacted, the number…
COMMENTS