Weekend Reading: “Perennial Seller” by Ryan Holiday

For the 132nd episode of The Marketing Book Podcast, I interviewed Ryan Holiday, author of Perennial Seller: The Art of Making and Marketing Work that Lasts. Why is longevity so important? Because the vast majority of revenue in the creative industries – from publishing to music to Hollywood – comes from content that’s over a year old. How to make something last–whether it’s for a few months more than the average or for a century–has been my lifelong fascination. It’s also become a question central to my livelihood. How is it different from work that’s popular one day, gone the next? How do such creators think about the vocabulary used to package their work? What kind of relationship do they have with their fans and followers? These questions are what led me to research and write this book. A bit more about the book…