Opinions expressed by Entrepreneur contributors are their own. Many CMOs focus primarily on data and statistics, but Fieler explains that she really enjoys meeting with consumers to get anecdotal evidence, too. Sometimes, data can be difficult to parse -- for example, is a 55 percent approval rating of a product good or bad? Click play to learn more about what it's like to be a CMO. Related: This Man Was Dead for 4 Minutes Before Being Revived. Then, He Created One of the Most Beloved Foundations in America. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Click here to become a part of this growing video network.
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars sits down with Anna Fieler, CMO of Popsugar, who describes the chief marketing officer position and her personal experiences in the role. Many CMOs focus primarily on data and statistics, but Fieler explains that she really enjoys meeting with consumers to get anecdotal evidence, too. Sometimes, data can be difficult to parse — for example, is a 55 percent approval rating of a product good or bad? — but when you actually sit down with customers, you can sometimes…
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