Category: Content Marketing
Success with Google Shopping Ads, Part 1: Getting Started
They can appear for precise keyword searches — e.g., an exact product make and model — making them very effective in matching products to buyers.
As a ...
As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative
In the wake of new Community Standards related to political advertisements and content, Facebook has delivered yet another blow to publishers and adve ...
Look Sharp — New Skills, New Habits, and a Snazzy New Design for Copyblogger
Hey, notice something a little different?
Copyblogger has a brand-new design, courtesy of our wonderful colleague, Rafal Tomal.
If you spot one, just ...
Recognizing Excellence in the CMWorld Community
Since starting at CMI, our community has grown.
That’s why CMI and VP of Marketing Cathy McPhillips established the CMWorld Community Champion Award.
...
Thanks, But I Really Don’t Want Your ‘Help’
What can you do to "help" my business?
If there's one thing that drives me nuts in my business life is when some aspiring entrepreneur corners me and ...
Ok, Google: How Do I Optimize My Content for Featured Snippets?
You know the recent buzz around “featured snippets” – the boxes that appear at the top of some Google search result pages, providing a brief answer th ...
Should Merchants Sell on Social Platforms?
The ability to sell products directly on social media sites has been around for a few years.
However, except for younger, mobile-focused shoppers, soc ...
14 Lessons From Our Content Marketing Conference
It was a fantastic experience, and I can’t wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019) I learned a l ...
Upcoming Pokémon Game on Nintendo Switch Hopes to Capture Huge Mobile Fan Base of ‘Pokémon Go’
Pokémon Go released on mobile platforms on July 6, 2016.
Soon, Nintendo, the publisher of Pokémon games on its consoles (the IP is owned and managed b ...
A New (Almost Free) Resource to Help You Massively Up Your Content Game
We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small but mighty resource that will le ...