Category: Content Marketing

1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at the box and put the money in, you never know if your investment will provide any sort of return.
But no one really knew for sure ...

12 Unique SEO Tools To Help You Write Killer Headlines
Sometimes you have a super idea for a blog post, but you can’t find a perfect combination of words to attract your target audience.
SE Ranking Most we ...

Why Every Writer Should Learn Basic SEO Principles
When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on Rocket Power.
These do much more for a writer than gene ...

Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials
Plus, according to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a qualit ...

Are You Craving Community for Your Customers? Here Are the Tools You’ll Need.
So, when companies build a community-oriented customer base, members of that community are more likely to return to that business than continuously se ...

5 Ways to Make a Good Email Great
The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to ...

7 Instagram Stories Ideas to Get More Followers
Story Highlights to introduce to your brand When new users land on your Instagram profile, they probably don’t know who you are (yet).
Most accounts u ...

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday
So I have a strong passion for agencies and consultants who are on the ground doing the work, helping websites rank better and helping build businesse ...

3 Ways You Can Connect With Gen Z Through Their Teachers
Gen Z is incredibly media savvy, so the challenge for marketers is trying to connect with an audience that already knows every marketing trick in the ...

Here’s Why So Many Fast Food Logos Are Red
Arby's.
In-N-Out and more all use the color red heavily in their logos, why?
Color is one of the many tactics companies use to connect with customers. ...