Arby's. In-N-Out and more all use the color red heavily in their logos, why? Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn't hard enough, those colorful red logos might make it even harder to ignore. Back before alphabets and writing, early human languages were surprising… uncolorful. In fact, blue didn't show up until thousands of years later in 200 A.D. As a result, we have a deeper connection to red than any other color on the spectrum and we react to it in certain ways that actually play to fast food companies' advantage. Many ancient languages, including Hebrew and from tribes of New Guinea, first named red from their word for "blood." And it's no wonder companies dedicate so much thought to their logos. Despite having five senses, 80 percent of the information our brains process on a daily basis comes from our eyes. Just think what the McDonald's logo would look like in blue, green or pink.
This story originally appeared on Business Insider
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video.
Hmmmm… These companies have something in common. Can you spot it?
Well, besides all being fast food chains… They’re all red. And it’s not a coincidence. Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore.
The average human can see ten million colors, but red is special. Turns out, it’s one of the first colors our ancient ancestors thought important enough to name. Back before alphabets and writing, early human languages were surprising… uncolorful. There were words for “black” and “white’ and “red” but not much else. In fact, blue didn’t show up until thousands of years later in 200 A.D.
As a result, we have a deeper connection to red than any other color…
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