Category: Content Marketing

Based on a comScore study, 61% of mobile users are searching for local things, and 58 % of respondents consider local search results reliable. Which m ...

How to Stop Wishing You Had More Time to Write

“If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. Before we put our fin ...

Are Personas Just a Nicer Word for Stereotypes?

Are those stereotypes or personas? Does Mike need a blog post on six tips to improve productivity at work? In my experience with B2B clients, applying ...

Are Personas Just a Nicer Word for Stereotypes?

Are those stereotypes or personas? Does Mike need a blog post on six tips to improve productivity at work? In my experience with B2B clients, applying ...

How the Mobile-First Index Disrupts the Link Graph

I would then crawl two levels deep, spoofing both the Google mobile and Google desktop versions of Googlebot. There are more URLs, Domains, Links, and ...

Marketing With Content: The Next Step for Brands

And every time, without fail, the interviewer asks me, “What is the definition of content marketing?” Over the years, I didn’t care much about the ans ...

Content Marketing Isn’t a Marathon—It’s a Relay Race

Great content marketing can absolutely deliver compounding returns over time, building loyal audiences likely to buy more from a brand. “If you are CE ...

5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

Facebook's CEO and COO are now apologizing. This isn’t the first time Zuckerberg has been criticized for mishandling bad press, so I for one was left ...

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

I recently visited a travel website when my family was considering a Hawaiian vacation. Yet almost immediately, I started seeing online ads and emails ...

5 Tactics Essential to Building a 6-Figure Online Business