Category: Content Marketing

But, what exactly is content marketing, and how can you use it to market your services online? Content marketing is a type of marketing that involves ...

7 Ways to Boost Your Small Business Marketing

Unfortunately, for the former, marketing is often put on the back burner as a small business owner has so many other things to deal with. Learn from y ...

Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

They had so many people that had registered that [attendance rate] didn't matter. The best time to host a webinar sometimes depends on your topic (04: ...

To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. It depends on you ...

Dataviz: A Critical Skill for Modern Marketers

What’s data visualization? In an interview with CCO magazine, Scott explains that in today’s data-abundant world, finding ways to extract human insigh ...

Facebook’s Data Scandal Affects Ecommerce Companies

He also was able to gather profile information of an additional 49 million users because Facebook had a setting to pull friends’ information, too. Thi ...

An Alternative Approach to Developing Content Marketing Personas

Audiences are not just buyers. Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...

An Alternative Approach to Developing Content Marketing Personas

Audiences are not just buyers. Buyer personas – limited answer for content marketing Before we begin, let me state that I’m a huge proponent of buyer ...

The Guide to Local Sponsorship Marketing – The 2018 Edition

This article is the second edition of the ZipSprout team’s guide to local sponsorships. Since then we’ve also learned how to build campaigns for local ...