Category: Content Marketing
How to Use Storytelling to Sell Your Brand and Vision
Here is the lesson you need to learn from that: people remember how you make them feel, not the information you give them.
As an entrepreneur, it's yo ...
Why Lacoste Replaced Its Signature Alligator for Its New Polo Shirts
Lacoste is the latest company to find a creative way to use its platform and wide reach for good.
To support wildlife conservation, the fashion brand ...
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel ...
How to Boost Your Digital Strategy With Native Advertising
As native ads work like regular content, ad blockers can’t detect and block it.
That makes it a very accessible form of promotion.
The truth is, nativ ...
Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results
While that may be the case, times have changed.
The expectation for influencer content marketing has evolved, which means consumers have higher expect ...
Ready to Go Live? All You Need to Know Now
Live video is a great way to grow your community and show up on a more human level.
I like to say, “Start where you are.” Don’t feel you have to make ...
Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue
SEMrush/Moz keyword, traffic, and domain authority data Looking at the SEMrush organic traffic cost metric as well as Moz metrics like Domain Authorit ...
5 Content Marketing Ideas for April 2018
What follows are five content marketing ideas for April 2018.
Major League Baseball, which is the oldest of the four major professional sports associa ...
The Science of Storytelling: A #CMWorld Chat with Joe Lazauskas
So how can marketers take advantage of this?
He joined us for a recent #CMWorld Twitter chat.
Our brains actually light up fivefold when we hear good ...
How to Actually Make Sales Using Google Shopping
With Google PPC, you bid on keywords and your advertisements will only populate if people search for those specific keywords.
However, even if you opt ...