What follows are five content marketing ideas for April 2018. Major League Baseball, which is the oldest of the four major professional sports associations in the United States, has millions of fans across many, if not most, demographic groups, creating the opportunity for marketers serving many different industry segments to connect with potential customers through baseball-oriented content. For example, in April 2017, men’s clothing retailer Mr. Porter published “The Most Stylish Major League Baseball Uniforms.” Could anything be more appropriate than a fashion retailer writing about fashion and connecting with baseball fans at the same time? In April, let the TFF inspire your business’s content marketing. Develop articles, videos, and even podcasts that connect film with the industry segment your industry serves. An online auto parts store could publish a list of the most famous cars in film or television. Create a Shopping Guide Spring activity requires tools and gear, so don’t be afraid to publish a spring shopping guide too. As an example, imagine a retailer that sells string trimmers. Does the shopper need an electric trimmer or a gas-powered one? Holidays you might consider include: Easter (April 1), National Poetry Month, National Beer Day (April 7), Arbor Day (April 27), International Jazz Day (April 30).
Need inspiration for your company’s April content marketing? Write about baseball, filmmaking, holidays, or springtime activities and shopping.
Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, and even graphics with the aim of attracting, engaging, and retaining an audience of customers and potential customers.
It is marketing based on reciprocity. When a business provides something of value for free — such as useful, informational, or entertaining content — the audience feels a sense of obligation and may be more likely to purchase.
When done well, content marketing can impact everything from search engine optimization to sales conversions, which is why it can be so valuable. What follows are five content marketing ideas for April 2018.
1. Share Baseball Stories
Although opening day is March 29 this year, Major League Baseball traditionally gets going in April. It’s a month packed full of early season games and a sense of baseball nostalgia.
Major League Baseball, which is the oldest of the four major professional sports associations in the United States, has millions of fans across many, if not most, demographic groups, creating the opportunity for marketers serving many different industry segments to connect with potential customers through baseball-oriented content.
Content marketers will have no shortage of baseball-inspired topics. For example, in April 2017, men’s clothing retailer Mr. Porter published “The Most Stylish Major League Baseball Uniforms.” Could anything be more appropriate than a fashion retailer writing about fashion and connecting with baseball fans at the same time?
Similarly, Scott’s, which manufactures and sells fertilizer and herbicides, has published a guide to giving your lawn a “big league look.” This simple post may not be high literature, but it is another example of how marketers might connect the products they sell and the audience they serve with baseball content this April.
2. Celebrate American Film Making
The 17th annual Tribeca Film Festival runs April 18 to 29, 2018. The TFF is one of the largest and best-recognized events of its kind in the United States.
The festival accepts submissions in six categories, including short films, Tribeca TV, and feature films. It is a gathering place for movie and television industry…
COMMENTS