Category: Content Marketing
How to Increase Click-throughs on Organic Search Listings
But optimizing for a keyword does not necessarily mean a searcher will click on an organic search result.
Meta Descriptions Perform any search on Goog ...
Jump into a Creative and Productive New Year
Happy new year!
I hope your holidays were good and that you’ve managed to re-find some semblance of your routine.
(Or maybe even some cool new routine ...
Voice Search: Is Your Content Prepared for the Verbal Revolution?
Usage rates are likely to grow as more consumers buy virtual assistants, and as the natural language processing and machine learning behind these engi ...
Content Marketing Lessons from 4 Holiday Advertising Fails
Making a great holiday ad should be simple.
It’s an easy formula, but one that a surprising number of brands mess up every year.
My Content Marketing ...
5 Reasons Personal Branding is Non-Negotiable for 2018
In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your ...
Automatic Insights: How AI and Machine Learning Improve Customer Service
If you've ever loaded a new image into the photos application on your computer and had it instantly recognize the faces of every person there, you've ...
Better Marketing, Better Sales: 5 Marketing Don’ts From Papa John’s
No other NFL sponsors came forward to criticize the NFL or blame the NFL player protests for any declines in their business.
Neo-Nazis saw a potential ...
Content Conversations: How to Hit the Ground Running with Content Marketing in 2018
It’s no surprise that one of the key themes for content marketing in the coming year is working harder to tie marketing activities to objectives and m ...
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
Great artists steal.” But do you know who said it?
Tear down the gates – except when they provide value to the visitor Stolen from: Paul Horstmeier, H ...
The Road Ahead for Influencer Marketing: 2018 and Beyond
Significantly, the success of influencer marketing has occurred not just because of the value it's shown as a marketing tactic.
Influencer marketing b ...